Feb 21, 2019
Se nior Manager, Direct Response The company, a leading independent beauty company, is hiring a Senior Manager, Direct Response Manager . The Senior Manager, Direct Response Manager is responsible for developing and implementing targeted direct response marketing strategies to support business line growth objectives. This positions primary role is to assist in the development and project management of day-to-day marketing campaigns focused primarily on Faccebook Paid Social Advertising, Direct Mail and Email as well as managing internal stakeholder relationships. Major Duties & Responsibilities • Gathers requirements for campaigns and manages day to day relationships with business partners. • Assist in development and management of media campaigns, offers and plans. • Reviews and edits marketing materials and coordinates editing process with internal and external partners. • Manage day-to-day direct response channel needs. • Assists in development/writing of campaign brief and working with internal Direct/Creative team to develop tactical executions. • Assists with project management of Direct Response Marketing campaigns and contributes to improvements in project management methodologies and processes. • Provides recommendations to management on important issues of assigned projects. • Analyze results and develop test and learn strategies for recommendation to the Direct leadership team. • Select appropriate target audience for each campaign in conjunction with digital media agency. Key Elements for Success & Education • 7+ years of experience in Direct response marketing preferred. • Proven ability to develop and implement multi-faceted direct response marketing campaigns from focused strategies with a strong focus on paid social. • Demonstrated ability to conduct and interpret quantitative and qualitative analyses. • Experienced in direct response campaign planning and in writing marketing briefs. • Knowledge of test and learn methods for optimizing direct response marketing efforts. • Experienced in developing and managing media plans and campaign offers. • Direct sales and/or direct marketing knowledge of skincare/beauty industry. • Experience with short and long-form DR-TV and DR-Radio a plus. Skills/Abilities: • Excellent written and verbal skills. • Proven self-starter with strong ability to meet deadlines. • Knowledge of Direct Response Marketing principles, Consumer behavior. • Ability to manage projects and implement multi-faceted direct response marketing campaigns. • Problem solving skills. • Proficient in the use of the entire MS Office Suite. • Ability to produce PowerPoint presentations. • Must be able to successfully manage multiple priorities, develop project timelines, and attention to detail. • Ability to learn new material quickly and excellent business organization skills. • Bachelors Degree or equivalent in Business Administration, Marketing, Communications, Advertising or other related field preferred.
The Connors Group New York, NY, USA Direct Hire