May 25, 2019
HealthWave is hiring for a Health care Marketing Analyst. This person will lead digital analytics and competitive bench-marking efforts, and reports on and makes recommendations for the optimization of marketing campaigns and products. Responsibilities: Manages and performs requirements analyses, business impact analyses, integration testing and/or system testing, and other quantitative and qualitative research deemed necessary to support digital initiatives and projects. Produces weekly/monthly and ad-hoc analyses and leads the development of reporting dashboards and custom reports for the marketing department and executive staff. Proactively performs ongoing competitive analyses to identify opportunities for improvement of all processes and tools used in the execution of marketing activities. Assists with project management by reporting on schedules, project scopes, progress, assets, and performance of digital marketing efforts. Designs, implements, and modifies standard and/or customized Customer Relationship Management (CRM) databases and configuration changes. Collaborates with and educates marketing department staff to leverage new and existing features within web analytics, CRM, Physician Relationship Management (PRM), and other marketing tools. Maintains reasonably regular, punctual attendance consistent with company policies and other federal, state and local standards. Have and apply strong analytical skills and the ability to tell a story with data to serve as a key strategic partner to the Director of Marketing and Sales. Possesses the ability to clearly communicate complex data and technical information to a diverse group of stakeholders and non-technical staff. Requirements: Bachelor degree is required. Quantitative and statistical skills. Experience successfully managing multiple, concurrent projects. Strong conceptual knowledge of digital media, including content management systems; browser applications; Search Engine Optimization (SEO); social media, mobile and web analytics. Experience with tracking systems and technologies, such as Light maker, Google Analytics, etc.
HealthWave Recruiting Orlando, FL, USA